Craft Hand Made Graphic DesignT
According to the definition of Donis A. Dondis about graphic design, in his book “The syntax of the image”, our profession rides between the fine arts and the applied arts, in short, we are craftsmen.
Although artisans use their hands to apply art in their creations, we have stopped feeling the contact of our hands with creative materials and we connect permanently to our computers, vomiting designs, according to urgency, with more or less artistic criteria.
The application of the fine arts in our projects is detrimental to the impatience of our client.
Lithographs, engravings, lithographs, collage, origami, lettering, letters, transfers, transfers, monotypes, photocomposition or clichés are terms that have almost disappeared from our everyday vocabulary.
I propose a retrospection with our trade, to rescue almost forgotten techniques and practices for the generation of quiet and well-digested graphic creations.
That contribute a plus of quality and craftsmanship to the design.
Alex Trochut and his graphic studio “Lo Siento” in Barcelona, have managed to rescue from oblivion some of these techniques and, combining them with new technical resources, generate authentic “beautiful and artisan” graphic design works.
We admire colleagues with the same concerns!
Image Gallery of Elkoko Advertising: Be a Woodboy, by Kiku López Meseguer